I’ve been a part of two different friends’ attempts to quit addiction to MMOs. A high school friend had a problem with Everquest back before WoW. His brother recruited us friends to help give him alternative stuff to do like movie and other game nights. We succeeded, and he was able to put the game down. Some college friends and I were not so successful in pulling one of my roommates away from WoW. Activision Blizzard have it literally down to the science of addiction.