I think they’re falling into the same trap Bioware fell into, whereby they have a couple of critically acclaimed franchises under their belt and are universally praised and all is well, but then obviously that can’t last forever so as soon as the wheels start to wobble a bit, they start over-thinking, over-developing and over-managing their games because the next one needs to be a massive hit, but then what inevitably happens is they end up sabotaging development as they keep throwing out ideas and polishing all the rough edges off. So you actually end up with something that feels under-developed and bland because it’s all designed by committees and middle-managers, and built by underpaid devs on a crunch who just want to be done with it.
Also Microsoft bought them in the meantime, which can’t be helpful.