They should have spent those millions to fund development of a store that can actually compete with the competition and studios that produce games, which they then can sell on their own platform.
Instead they snatched up every new release on the way to Steam while still not being able to provide the basic necessities of a modern PC store front.
So why should I bother purchasing something from them? They have nothing to offer and actively make it harder for me to play games through their store with their anti-Steam Deck stance.