My comment applies to industries beyond SW as well, it has become part of the cancel culture these days. SW is just an infamous example since the new Disney movies released. Thing is that these huge corporations try to appeal to a much larger crowd than previously (this goes for other companies too) and that doesn’t always fit within people’s personal narrative.
I get that some don’t agree with choices being made, but these aren’t being made just for them. Yet a lot of people abuse this excuse to make it like a religious crusade against these corporations, a ride that a lot of people hop on to, who had nothing to do with the whole thing in the first place and just tag along for their entertainment instead of just moving along.
This game is a good example too, a lot of people just tag along with the collective hate for Ubisoft. But when you ask them the general response will be “bEcAUse iT’s uBiSOft” and have no constructive argument. Some will say it’s because the game is using the usual Ubisoft formula (it doesn’t, but that aside), so what? A lot of people do enjoy that formula, and all the people that don’t like it can move along, big enough of a world out there to find something they do enjoy, including other SW games in a variety of genres.