Any organization that sees success will attract profit-driven leadership, and will become such over time. The soul from the original founders will be watered down, dampened, or ejected.
A profit-driven organization will over time become more and more profit-seeking, never less. Once this reaches a certain threshold, we start to use phrases like “enshittification”. Valve hasn’t gone shit yet imho, but their soul and passion doesn’t seem to lie in games anymore.
The next excellent product comes from new, growing organizations or small teams that may grow into such.
It is best to just treat it as any other law of nature and so we move on from Blizzard, Google, EA, Valve, Epic Games, Unity, etc and go swim in the wonderful vibrant indie scene.