If we want to hit the niche and terrible business practice of incorrectly advertising live service games or always online single player only games then call that out directly. Not just "videogames" as stated in the initiative.
Spoken like an idealist. Video games is probably the biggest thing that will gain traction. Sure, it would be great to tackle the entire issue, but the people making this initiative aren't using other software that does that shit. Saying "care about all the people" dilutes the issue.