I definitely play a few horny games, and don’t recommend them to anyone. In the other hand, I have actually skipped certain games, and hated some others, because they were trying to tell an engaging story and got hung up on cringey sexualization of their female leads.
As you said, it’s all up to consumer preference. It isn’t just watch-dogging and shaming of sexualization, it’s also that there’s a lot of people that find lazy sexualization to be disengaging and hardly unique. Plenty of the time getting the characters to look unique and interesting is also a challenge; and diversity often helps with that.