Because this whole woke bullshit is a recent gamergate thing of the past decade or so, especially after US politics became even nuttier and "conservatives" completely started to lose their plot.
And please. Just go into the Steam forums of a game that has for example a poc woman as main character, or uses body type A & B instead of "male" & "female". There's literally countless of examples of people completely losing their shit over games, movies and shows over the recent years. Hell, even in this very comment section here we see people who think they as a white man are apparently underrepresented nowadays.