I disagree. The rule is “sex sells”, always has, always will be, period.
The people that complain about “wokeness” in games are a small but loud minority. The majority doesn’t care, hells seeing the steam achievements for some games the majority doesn’t even care to finish a game past the tutorial yet alone care about story or characters.
The problem is the approach to game design has changed. In the earlier stages of gaming, you would take a fun concept (finding perfect fits for boxes) and make it into a game (Tetris), that was all there was, Super Mario was literally called “Jump & Run Man” at one point. It was the essence of fun presented in a replayable form. Now games have to have a story, morals, relatable characters or some sort of overlaying message. This together with good gameplay can create a very good game no doubt. But each aspect has to be good on its own.
Take away the story from Last of Us and it’s essentially a 3rd person arena shooter, but it’s a good one at that. This alone would be a good selling point, add on top the story and you have an objectively good game.
But take Saint Row 5 as an example, take away the story and it’s a less than mediocre 3rd Person sandbox game, the fact that the story isn’t compelling either makes it objectively bad.
Rember the Hot/Crazy scale from His I Met Your Mother? Well there is also a Hot/Boring scale for games. If your game is boring it has to compensate by having hotter characters, if it’s fun it can get away with uglier ones. I can name countless examples where this is true.
Studios often overlook this connection. I’m all for diversification of the actual development environment but not the games themselves. It should always be fun first.
Never in my life have I heard anybody say “Are you going to get new game …? I’ve heard you can play as a black woman in this one. So cool.”
Studios then get upset because their model “Here diversity. Where money?” isn’t paying off.
It’s like not wanting to buy a cheaply made plastic valve for a boiler over a solid metal one and the company asks “Why are you not buying it? We made it blue.”
The fanbase is never going to change, because at some point we all realize that we want value for our money and often times studios spend so much time and effort making a game diverse, they forget to make it fun.