Yes, or rather its a problem for publishers trying to get their product noticed. Marketing in the past decade has fast become the most expensive part of making things, just getting people to know your thing exists, yeah its hard.
It’s not a problem for people, people don’t care. Companies do.
On the other side of things, it’s why we have so many sequels and franchises now, it’s much easier to market franchises. No one can make a Call of Duty killer, primarily because even if you make a game people would love, it’s hard to get people to even know.