There have been multiple accounts created with the sole purpose of posting advertisement posts or replies containing unsolicited advertising.

Accounts which solely post advertisements, or persistently post them may be terminated.

eppic ,
@eppic@lemmy.world avatar

It’s not creating a “shadow account”, it is literally the same account. Threads is just a different frontend for what already existed with Instagram. And Meta would’ve been stupid, if they wouldn’t have use what they already have.

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