There have been multiple accounts created with the sole purpose of posting advertisement posts or replies containing unsolicited advertising.

Accounts which solely post advertisements, or persistently post them may be terminated.

Pyroglyph ,
@Pyroglyph@lemmy.world avatar

Someone correct me if I’m wrong, but it seems like it would be trivially easy for Meta to make an army of bot accounts to manipulate whichever posts they want into being near the top of people’s feeds. That could be regular ads disguised as normal posts (a la Reddit-style guerilla marketing), or even more political astroturfing.

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