There have been multiple accounts created with the sole purpose of posting advertisement posts or replies containing unsolicited advertising.

Accounts which solely post advertisements, or persistently post them may be terminated.

poVoq ,
@poVoq@slrpnk.net avatar

There are some people hosting their own identity server, but yes the centralisation of the main aggregator server seems to be by design as they even scare people away from trying by talking about the high resource requirements of doing so.

IMHO Bluesky is only federated in the sense that responsibility for content and moderation can be outsourced, but the user endpoint stays mostly in control of Bluesky. This makes a lot of sense if you think about it from a company perspective… outsource the legally and personnel critical parts and keep the ones that are lucrarive for advertisement and can be easily scaled by throwing hardware at it.

But you must be a real sucker to take them up on that very one sided offer…

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