The community aspects that form a reason to join this instance specifically are key, of course, but I have none of that. I just made this place. Now I need to make it neat enough that at least one person sees some reason to join, instead of one of 200 other already-popular instances.
I think making the frontend more customizable would be good for Lemmy as a whole, and also if I’m tinkering with it on this instance, maybe that can give a flavor to the instance and give a benefit to people who do decide to come by. It is more ambitious than I was thinking of, but I just looked for a while and it is not insurmountable.