There have been multiple accounts created with the sole purpose of posting advertisement posts or replies containing unsolicited advertising.

Accounts which solely post advertisements, or persistently post them may be terminated.

McBinary ,
@McBinary@kbin.social avatar

Using 'Active Users' as the metric of growth is much more reliable than the total user count since there have been rashes of instances started up just for spam accounts.

It even mentions this as a note on the fedidb site:
https://fedidb.org/current-events/threadiverse

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