I think “funny” names involving TLDs as a whole just need to be more careful. It should never be what you expect.
Like, if someone from the US told me to go a website called “comrade” to buy merch, I’d expect comrade.com. To get me to go to their intended address they’d need to be a German telling me to go to “comra”. That’s utterly unintuitive as far as verbal communication goes.