BlameTheAntifa , 5 hours ago

PPA, or Privacy Preserving Attribution, is supposed to be a more-private alternative to cross-site tracking. Mozillas idea was: what if we could give advertisers metrics without compromising individuals privacy? Honestly, it doesn’t really impact you as a user or your privacy.

The problem is:

1. Sites will continue to use cross-site tracking techniques anyway.
2. This feature was enabled for everyone without their consent or giving them an option to choose.

You can disable it, though…

1. Settings > Privacy & Security > Website Advertising Preferences.
2. Uncheck “Allow websites to perform privacy-preserving ad measurement”