I don’t use ground meat for chili, typically I will use a braising cut. For that, I salt it, and let it air dry for a bit, then sear it. When it’s nicely browned, I’ll pull the meat out, throw in onions to deglaze the pan, then garlic, any spices that could use a toasting (like cumin), and some tomato paste.
Finally I pour in my chile puree, which in my opinion is a non-negotiable part of what make chili, chili. That’s just a combo of a few different types of dried chiles that I’ve toasted, soaked in liquid like chicken stock, blended, and passed through a sieve. Then I slice up the meat, and put it back in.
If I were to use ground beef, I would basically just do the same thing, but I’d skip the salting part and just do it all after I add the liquid. It’s hard to get good color on ground beef if you have a big hunk of it, especially if any moisture is pulled out of it. Sometimes if I need to brown a bunch of ground beef, I’ll do it in batches, basically cooking each chunk like a separate “burger”. If I’m lazy, I’ll do however much can fit in a single layer well spaced, then just toss the rest in after. I’d rather have half of the meat well browned than all of it “grey”.