That all makes a lot of sense. If I’m reading you right it sounds like you do make a profit, but you’re making much less than minimum wage? Or has it been not profitable at all and a loss in that sense? You at least mentioned that new authors go in expecting it to be a total loss, which makes it sound like it could be sensible to put the writing online (basically free self-publishing), at least if the point is just to have people read it, and you’ll make a loss from a more properly published thing anyway (although it sounds like your biggest costs are editing / audiobooks / covers which maybe you consider an important part of the work in the first place). That said I feel like the internet has changed quite a lot and people don’t really follow specific creators and their websites so much anymore.