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Melatonin ,

The loss of the actual internet + The loss of actual search engines.

Let me explain. The internet used to be an open playground where anyone could post a website dedicated to their interests, and did so. There were websites about octopuses and electomagnets and all sorts of obscure niche interests. Free website space with plentiful, and everybody used it. You could see 50 pages of information about someone’s dog Fifi, just because they wanted to put it out there. Or hand loading ammunition if that was their bag. Or why the Communist manifesto was a better document than the declaration of Independence. Anything went on your own web page.

And it became massive; so big that we needed search engines to find the exact thing we were looking for. When we wanted to find information about octopuses, we needed to search through all those obscure websites and find what we needed to find about octopuses.

So the search engine wars began.

We also had things like stumble upon, where you could be surprised by some interesting site, and there were rings, where interesting sites of the same genre linked together so you could follow a threat of interest through a bunch of obscure sites.

None of this was forced on you.

Now we have possibly 20 to 30 large websites that account for 95% of all the traffic on the internet? We have search engines that show us what they think we meant by our question, but not the exact answer to our question.

It’s gone. We wondered how they were possibly going to tame the internet how they were going to close Pandora’s box.

It’s all gone.

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