It’s Switzerland. While I don’t know the answer to your question, having grown up there and in the states, I wanted to compare the cereal industries and how they tried to promote a healthier lifestyle. Then this happened: (from Wikipedia)
An early proponent of the germ theory of disease, Kellogg was well ahead of his time in relating intestinal flora and the presence of bacteria in the intestines to health and disease. The sanitarium approached treatment in a holistic manner, actively promoting vegetarianism, nutrition, the use of enemas to clear “intestinal flora”, exercise, sun-bathing, and hydrotherapy, as well as the abstention from smoking tobacco, drinking alcoholic beverages, and sexual activity. Kellogg dedicated the last 30 years of his life to promoting eugenics and segregation.