It started with the Netflix enshittification. I have had a Spotify and Netflix account essentially since these services were available, and that was great. Now only the Spotify sub is worth it, though I started to loathe that one as well because it at some point deleted all my local files or replaced them with what it thought matched them in their database.
Also every fucking app, no matter how mundane, wants to sell me a subscription. I have a web based game boy emulator on my phone, it works fine but everything beyond the absolute basic functions is paywalled behind a subscription. Not even a one time purchase.