Network Executive Lady: Oh, God, yes. We’re talking about a totally outrageous paradigm.
Writer: Excuse me, but “proactive” and “paradigm”? Aren’t these just buzzwords that dumb people use to sound important? Not that I’m accusing you of anything like that… [pause] …I’m fired, aren’t I?
Roger Meyers, Jr.: Oh, yes. [gets up to leave] The rest of you writers start thinking up a name for this funky dog - I don’t know, something along the lines of, say, “Poochie”, only more proactive!
Krusty: Yeah!
— The Simpsons S08E14 “The Itchy & Scratchy & Poochie Show”