I absolutely do, but admit it’s diminishing returns. I have a 4k OLED screen with nice tower speakers and I really enjoy my setup. The problem is once you really experience and notice high quality it’s hard to go back
I absolutely agree with you on friends and family. “Ugh I hate that I have to turn it up to hear the dialog but turn it down in the fight scenes”. That’s because you’re using the TV SPEAKERS those 1" drivers aren’t going to deliver the range you need! Get something else!_
For me the true moment of truth was when I bought the OLED and my wife even agreed while watching Maverick “okay that looked amazing”. Justified! Once you see it, you can’t believe you ever didn’t see it