I try my best to avoid it, Although I still end up getting stuff once a month or so. There isn’t just 1 alternative, the fact amazon is a 1 stop shop is kind of the big problem with them. my priorities are: Shop local > shop direct from manufacturer > shop from a specialty store > google the amazon product name > buy amazon.
I actively use audible, there isn’t really any alternatives (spotify’s model for audiobooks is awful, I’m open to other suggestions), it hasn’t enshittified yet, it’s pretty cheap and I don’t feel right pirating something as niche and valuable to me as audible.
I don’t use prime video, even when I have access from getting prime (sometimes it’s cheaper to buy a month of prime than pay for shipping once). The ads on launch are simply unacceptable and I largely would prefer if their studios close so I surf the high seas.