Yeah, but I would say it’s less important that you can find a win-win solution, and more important to get in the mindset that advocating for your own interests is not the same as being selfish.
A lot of people fail at negotiating because they don’t want to be seen as selfish, but especially when it comes to negotiating with a corporation, they’re banking off of you feeling that way. Know your worth, and make sure you’re fairly compensated.
On a related note, this is also the point of a union/collective bargaining and why companies hate them. They know that some people are better advocates for themselves than others, but they know that most people are bad at it. Divide and conquer.