The global nature of today’s economy means that there are thousands of companies that have links to Israel and are complicit to various degrees in Israel’s violations of international law. However, for our movement to have real impact we need our consumer boycotts to be easy to explain, have wide appeal and the potential for success. That’s why globally, while we call for divestment from all companies implicated in Israel’s human rights violations, we focus our boycott campaigns on a select few strategic targets. We also encourage the principle of context sensitivity, whereby activists in any given context decide what best to target and how, in line with BDS guidelines.