Young people don’t use Facebook because it’s full of old people just like what happened to MySpace and young people moving to Facebook because it was… full of old people.
TikTok went from being a Gen Z hangout to being filled with millennials who wanted to stay hip and young, and now young people are bailing on TikTok, too.
It always goes: Youth find cool space. Older youth want to stay hip and young and so populate youth space. Older youth quickly age up, soon making it a non-youth space. Younger youth leave to find a new cool space for youth. Some kind of Samsara.