I think a lot of people also misuse the word and use it as a catch-all for companies doing something they don’t like.
Raising prices is not enshittification, that’s inflation.
Not paying employees well is not enshittification, that’s under-compensation.
YouTube putting more ads in their videos including when the video is paused isn’t enshittification that’s… wait no that is enshittification.
Enshittification refers to offering the same service (often free, or at least with an option to pay more) but making it worse in order to squeeze you onto a paid (or higher paid) tier of service. This sounds good to shareholders but ultimately it alienates their customers and often leads to a company dying.