There are 2 million monthly active Lemmy users. That’s a vast untapped market of grassroots users many who likely aren’t on many other platforms, due to the nature of Lemmy.
The first state actor to get in on the ground floor and shape the collective opinion of lemmings as a whole will influence the future outlook of every user of the fediverse. Especially young people. Majority opinion, majority rule.
I believe we can see this taking place on instances like .world and hexbear, but I’m sure it’s happening in a semi-automated fashion across most instances.