Assigned seats mean you can hardly just ad hoc decide to see a movie nowadays. You basically have to plan it out. Used to be “hey let’s see the showing at 6. Ok let’s get there at 5:30 then.” Now, you go look and people already took the best seats and shows up mid preview. Or people buying literally all the seats weeks ahead of time for blockbusters.
How fun.
I haven’t seen any blockbuster on opening weekend in probably over a decade because I know the good seats are already purchased.