You are forming your opinion on a statistical anomaly worth of experiences. The reality is rent is priced fixed by very few algorithms - all of which by their nature drive the prices higher every year.
You are renting to people who choose to rent, the vast majority don’t get to choose. And even if they choose to rent, that’s because owning is too expensive in their eyes (money or time or paperwork or otherwise) - it does not mean they wouldn’t want to own if the cost was lower.
I can’t imagine anyone declining reduced costs unless phrased poorly or out of guilt.