This, combined with another post saying buy something they want but can’t justify spending that much for an x is the best recipe for gift success.
There’s a number of things I want, but I’m like, I dunno if I’d use it $x worth to justify it, so those are the things my GF buys me.
She’s a spender, but she’ll say, dang I could really use an x, but then she forgets about it, but I don’t, so that’s what I get her.
Also, no need really to wait for a birthday or holiday. Just get people stuff if you like them and feel like it. We typically give each other gifts like a month early since the point is to see them enjoy them.