Yeah, it's the same with USB cables. Technically they should all be equal. But after having all 3 cables in a pack of 3 fail within a few months of buying I only get one of the at least recognised brands now. Considering some of the higher power charging modes available now, you want a cable that really can handle the currents it says it can.
HDMI it's generally the case, you want a decent brand for build quality. But when you see the "audiophile" rated stuff for digital signalling cables, then it's time to move on.