The propaganda is strong against the Western system. There is an argument to be made that the origins of this conflict are in energy finds in the Black Sea. Ukraine is uniquely positioned to take advantage of access to the European and Asian markets. Competition in these sections would threaten oligarch monopolies. These energy monopolies are granted to the oligarchs by Putin himself and this is the entire basis of power in the Russian Federation.
This is simultaneously the reason for the conflict and why the oligarchs have been lock step the entire way.