"american cheese” that has “pasteurized processed cheese product” in fine print. or “ice cream” with “frozen dairy product” in fine print
Maybe this is just because I live in Wisconsin where the dairy and alcohol lobbies are both extremely strong, but most not-icecream is labeled as a “frozen desert” and those terrible plastic Impersonations of cheese also aren’t labeled as cheese at all.
Granted the graphic design does a ton of the heavy lifting. On the “frozen desert” it shows a scoop of ice cream in decidedly ice cream like packaging and says the flavor really huge, then in much smaller print below that “frozen desert” and I think Kraft Singles just shows a picture of cheese and the branding without actually specifying what the product is