I’m glad to see this shift. I hope drunk driving diminishes, too.
Alcohol will be around for a long time I’m sure. But if overall consumption declines, that’s a good thing.
Of course, business owners see anything but constant growth as a “tragedy”. But the smart ones will plan on scaling back and/or getting into something else and/or repurposing grapes.
Personally, I came to realize that alcohol just makes me feel blah, and interferes with quality sleep. I almost never drink anymore, and I don’t miss it.
This has got to be part of it. IMO, most red wine tastes like boots, and while this is anecdotal, everyone I personally know in my age braket agrees. Non-anecdotally though, there’s so many other options for booze out there that are cheaper and it’s never been easier for a person to try multiple things until they find what they like. I personally think wine is so hyped up culturally in the US and the end product is just… spectacularly underwhelming. Like manky water. Why would I get that when I can spend the same money on 2x the volume of a drink I personally like?
The issue with wine is quality control is dependent many factors, weather, fertilizer management, water management, disease pressure, pest pressure, harvest conditions, unpredictable fermentations and the skill of the winemaker. The more variable the conditions the more unpredictable the finished wine product is.
A good bottle is really tough to make. A mediocre bottle is difficult to make. A poor bottle is what is usually made. I’ve never had an excellent bottle of wine and I think it is a myth. Pricing is mostly unrelated to the quality of the product as well.
When you usually put out a poor product people tend to avoid it unless there is a cultural expectation of low performance. What’s changing is the cultural acceptance of drinking horrible tasting stuff.
The wine industry in needs to adapt and put out a better product or else they will go under.
You’re probably right. But many years ago we wife and I splurged at a fancy restaurant where a sommelier helped pair wines with our food and boy that was something else. When wine works it really works. The issue is that most of us don’t know how to pair wine and foods as well as a pro and it is definitely a luxury product for sure.
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