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acockworkorange ,

What I’ve seen on science creators on YouTube is that they’d still maintain a presence on yt but recruit people to watch extra/premium content on their other platform, one that allows them to keep more of the money they make.

Sometimes it’s a subscription service where the user doesn’t need to see ads and promos. Sometimes there’ll be content aware ads and it’s free, but the revenue goes straight to the creator.

It seems to be a viable business model.

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