Frankly, complaints about Israel on this exact front have been plentiful for decades. Their settlers, artillery, white phosphorous bombs and so forth, all have been targeting civilians for as long as I can remember, and are clearly documented at doing so in the last few days as well. It feels like everyone rushing to condemn only Hamas has just gotten their first dose of this conflict this week - there isn’t a “good guy” side here, period (besides of course, the actual innocent civilians being killed on both sides).