‘It’s greed, that’s what it’s about’: documenting the UK’s cost of living crisis – photo essay

Photographer Kirsty Mackay’s project The Magic Money Tree explores the impact of poverty in the Black Country, South Shields and Bristol

In 2023 I set out to document the UK’s cost of living crisis. I had a picture in my mind that what we were experiencing was the culmination of 13 years of Conservative governments. The work is titled The Magic Money Tree after Theresa May’s words on BBC Question Time: “There isn’t a magic money tree that suddenly delivers all the money everybody wants.”