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Stanard ,

I agree with you almost entirely. There are definitely deceptive advertising practices all over by every industry. And subliminal messaging is in use everywhere. Both are getting worse all the time as people trade privacy for convenience, myself included. A quick search will reveal many results of people talking about how they’ve talked about something for the first time that they have no interest in and being shown ads for it later. Advertising has reached the point where companies can tell when a woman is pregnant before she does and start advertising accordingly.

I also agree that for most of this, consumers are the virtually powerless underdogs. The only way to truly stop it, if there even is a way to stop something like subliminal advertising, is legislation.

All that said, I do think that consumers can do more than we are. In the current world it seems like waiting for politicians that are bought and paid for by these companies to pass legislation that these companies don’t want is the wrong course of action if the goal is to decrease consumption. Nations want you to consume because that makes the economy look better.

However, educating ourselves, and more importantly each other, on these deceptive advertising practices, and taking an active stance to consciously combat said practices can make an immediate impact while we wait/hope for meaningful legislation. If we’re watching a movie or TV show with friends and see some subtle product placement, call it out. When we’re at the store take a moment to consciously think about whether we need some product, and what the consequences of buying said product are. How much energy is used, what kind of waste does it make both during production and after consumption. If it’s recyclable, how? And how much energy is used in doing so? We should all demand to know what our local recycling policies are. Not just what they accept as “recyclable” but whether they actually recycle or just send it to a dump anyway. And wherever possible opt for options that are better for our world and better yet, going without when possible. I see a lot of “keeping up with the Joneses” in the modern world, and so much waste that seems reasonable avoidable.

I think I got a bit sidetracked. I definitely don’t think we as consumers can do everything, and I think pretty much the full responsibility should fall on corporations and those in power, but currently that’s largely not the case. And I don’t think we have time to wait for that to change.

Ultimately I definitely think we largely agree; maybe slight differences in the how, but the end goal seems the same. As far as I can tell we are allies. We can and should help each other and others to advocate for personal changes and policy/legislative changes to combat the rampant over-consumption and over-production in the world today. I don’t have children but I still want a livable Earth for future generations so so much.

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