You are making my point for me. The founding fathers published the federalist papers for fear of being dismissed because they were at the Philadelphia convention and there was a worry that the paper would be seen as self serving and do damage to their reputations and thereby their income. Their concern was an economic one.
Also when a baker hung a sign refusing to make wedding cakes it most certainly was news. It also caused him great economic harm. As it should.
I get the current fashion of political tribalism dictates that one must defend their side even when it does something awful or ridiculous. However, when you say vile things either on the left or the right you should face the consequences.