Europe’s biggest car show was long the stomping ground of German brands—but it’s now ‘become the China show’
Chinese carmakers are descending on Europe’s premier car show this week in such large numbers, the German media is reaching a state of near existential angst.
Normally the IAA provides a biennial opportunity for the country’s vaunted automakers and suppliers to show off their most impressive new innovations, wowing visitors and journalists alike.
This time, however, everyone is only talking about one thing—the potential tidal wave of new electric vehicles from the Far East that threatens them in their own home market.
“The IAA becomes the China show,” one of the country’s leading business weeklies warned, while Der Spiegel predicted “trying times ahead for the German automotive industry.”
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