There’s alway more opportunity and money to be made in new emerging markets, just not by the current top dogs.
That’s why cigarette companies fought against e-cigs while buying those companies out.
That’s why power companies for the longest time poo pooed solar while quietly investing in solar capacity.
The big guys block and depress these new markets while they get their ducks in a row cause if these new markets just exploded uncontrolled they’d miss out on getting in cheap.