The video seems to mostly be nostalgia and her lamenting over the death of the consumerist mall based culture she grew up in and trying to naturalize it or imply it’s the right way to grow up, ie. Kids these days. Half the video seems to be about how companies aren’t marketing to preteens which I’m fine with and is pretty normal in even recent historical terms. The 90s-10s marketing specifically to preteens on cable is more an anomaly then anything natural. If you were 11 in the 70s no one was marketing to you and when you went to the department store there was a kids section and an adults section for you to look through, I’m sure people who grew up then had fond memories of first exploring the adult section just as much as the author does of going to Claire’s.
I did find it funny when she said the advertisements didn’t effect her. Those ads and media were selling you a vision of what a happy preteen lifestyle is and you bought it so much you made a whole video years later on how that vision is correct.
As for the atrocities I don’t think kids are watching that. As someone who grew up with full Internet access in my preteen years I could’ve looked up isis beheading videos or famines in Africa, but I didn’t because 11 year olds don’t care about that stuff. Even pre internet if a kid had access to cable they could watch CNN and see all the horrors of the world but they don’t because it’s boring.
None of this is to say that I think social media is fine for preteens, but the reasons I think it’s bad like decreased physical activity, unrealistic beauty standards, social isolation aren’t shown in this video, I’m sure she has others addressing it but the death of the preteen market doesn’t seem like the best reason to ban it for preteens.