As someone who is from that region, it’s not even that. A whole lot of countries want to play superpower, and they are only mildly hated for it. The US, the French, even the Chinese are an abstract economic threat. The Russians want to play 18th century superpower and that makes them a concrete military threat.
The stupid thing is, just by looking at the state of the world right now, they totally would have won the long game if they went soft power only. Putin is a failure that way as well I guess.