I actually tried a pack after seeing the previous article and recognizing them in the store. So news article marketing worked.
They’re really spicy though. To a level where it’s no longer enjoyable. On my second pack I only added 1/3 the included sauce and it was far better. I was used to Nissin packets of Soba-chili noodles and loved those. These Buldak packs are like 4-5 times as spicy.