That part I understand, no more formaldehyde and brains in the milk. It’s more the industry fighting against the term being used for alternative milks which should have their own standards associated with them. Coconut milk and cream have existed for ages and nobody cares. But my (dairy farmer) family all of a sudden have really strong opinions on using the term milk for alternative milks. Or other generic terms being used for vegan products like mince, sausage, burger, steak. All of these things typically have a word in front to describe what they’re made of, but for some reason certain people get real worked up when that word is ‘vegetable’.