From the article: “adopting new rules for tech firms that include disclosure of copyrighted and AI-generated content” “EU lawmakers in June agreed to a trailblazing set of draft rules, which would make companies such as ChatGPT operator OpenAI disclose AI-generated content, help distinguish so-called deep fake images from real ones and ensure safeguards against illegal content.”
So in pursuits of protecting artists & data which is in line with the GDPR, while reducing the amount of disinformation that these types of technologies can create.