I think this is misrepresenting what he said. His stance is basically that he felt like they were punishing honest workers and business partners, people who never lied or cheated or hurt anyone, for something that they had no part in due to public pressure. He’s not wrong either unless people have some kind of explanation for how a cosmetics manufacturer is supposed to stop Putin from murdering innocent Ukrainians fighting against his pointless war and innocent Russians who don’t want to fight for him.